We are United

BRAND / THE OSCARS / CAMPAIGN / LEADERSHIP / STORY TELLING

Uniquely impacted by the events of 9/11, we launched this campaign during the Oscars to show the pride United Pilots, employees, and customers have. Hopefully these stories helped to heal America and return us to flying. This was the follow-up effort to our initial broadcast work. With Errol Morris we found stories by bringing in people and letting them tell us what flying meant to them. Nothing was scripted we just allowed people to tell simple human stories at a very complex and confusing time.

Writer: Ryan Peck / Co-pilot Bob Moore