The Family Plan

BRAND / CAMPAIGN / STRATEGY / HEALTHCARE / CONNECTION

When you’re young and healthy you don’t think about healthcare much, other than the cost. I don’t want to pay for something i don’t use. BlueCrossBlueShield is expansive, so why choose them? Suddenly you have a family and there isn’t anything you won’t do or pay to ensure the health of your child. That was the exact emotional realization we built this campaign around.

AWARDS

The One Show / print finalist / consumer magazine campaign

18th annual Kelly Awards / finalist

40th annual Communication Arts Annual / consumer magazine

Writer: Roger Baldacci / Photographer Peggy Sirota