Budweiser Olympic TV
BRAND / BEER / NON-TRADITIONAL THINKING / LEADERSHIP / BIG EVENT
Budweiser was going to trot out its beloved Clydesdale’s or a million dollar anthem for the Olympic games. We came up with this idea unsolicited. We thought it would be perfectly okay if you left our commercial to go get a beer. We shot this for 100,000 dollars, which was basically a bar bill for this client. Tracy Wong said this in a trade magazine reviewing the spot. It was like doing a triple backflip, off a high diving board, with your arms and legs tied behind your back and blindfolded, and making a perfect entry. I wasn’t offended at all.
AWARDS:
The one show / Consumer Television / Consumer Television Single
(the first time Budweiser was in the one show in 10 years)
Writers: John Krueger / Bob Powers
Bringing different people together.
BRAND / BEER / DIVERSITY / HUMOR / POP CULTURE / STRATEGY
What do bikers and shriners have in common? What about Rappers and farmers? We can always find common ground, a shared passion in riding bikes and being rebels. The amazing ability to use dialogue as a tool or message in music. Oh, and we can have a beer together.
Writer: Matt Horton / Art director: Ron Wilcox