Budweiser Olympic TV

BRAND / BEER / NON-TRADITIONAL THINKING / LEADERSHIP / BIG EVENT

Budweiser was going to trot out its beloved Clydesdale’s or a million dollar anthem for the Olympic games. We came up with this idea unsolicited. We thought it would be perfectly okay if you left our commercial to go get a beer. We shot this for 100,000 dollars, which was basically a bar bill for this client. Tracy Wong said this in a trade magazine reviewing the spot. It was like doing a triple backflip, off a high diving board, with your arms and legs tied behind your back and blindfolded, and making a perfect entry. I wasn’t offended at all.

AWARDS:

The one show / Consumer Television / Consumer Television Single

(the first time Budweiser was in the one show in 10 years)

Writers: John Krueger / Bob Powers

Bringing different people together.

BRAND / BEER / DIVERSITY / HUMOR / POP CULTURE / STRATEGY

What do bikers and shriners have in common? What about Rappers and farmers? We can always find common ground, a shared passion in riding bikes and being rebels. The amazing ability to use dialogue as a tool or message in music. Oh, and we can have a beer together.

Writer: Matt Horton / Art director: Ron Wilcox

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