Nikons first digital cameras

PRODUCT / PRINT / CAMPAIGN

When you’re world famous for taking the world’s best pictures on film, introducing the digital format to famous and not so famous photographers was quite a request. We started with the basics. Great photography. We used the digital icons of that moment and we demonstrated what we all take for granted today. We can send, print, and save amazing images that are not shot on film. We simply tried to make Coolpix cameras cool.

WRITER: Roger Baldacci

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