Need a little excitement?

BROADCAST / DIGITAL / CAMPAIGN / HUMOR

The Lottery needed help, sales were declining. Everyone was sheltering at home and not able to go to concerts, restaurants, bars and sporting events. Excitement was at an all time low. We just tapped into a simple human truth. We all crave a little excitement when things are normal, we were starving for it.

AWARDS:

The show / Gold: Integrated Advertising Campaign - Local - Consumer

The show / Silver: Local TelevisionCommercial :30 Seconds

The show / Silver: Local Television Commercial Campaign

WRITER: Ryan Peck / Nick Paulson - ART DIRECTOR: Brett Essman