Who we are is what we leave behind
WEB EXPERIENCE / DIGITAL / WEB DESIGN / WEB FILMS / CORPORATE RESPONSIBILITY
The first auto company in US history to be Zero-Landfill. Subaru helped over 800 other companies follow suit. So, when the National Parks asked Subaru to sponsor their centennial celebration they did way more than write a check: They committed to help end garbage in the National Parks forever.
AWARDS
Cannes film festival: silver lion / digital craft
Cannes film festival: bronze lion / web design
The One Show: bronze pencil / websites
The One Show: merit / UX/UI web
The One Show: merit / UX/UI information architecture
The One Show: merit / UX/UI interface design
The Jay Chiat Awards: Bronze / Non-Profit Strategy
webby’s / advertising: best user experience
webby’s / websites: corporate responsibility
The show: BEST OF SHOW / DIGITAL / public service campaign
The show: gold / online/interactive/websites
The show: gold / public service online/interactive
The show: gold / interface & navigation
The show: gold / public service online film / styrofoam
The show: gold / public service online film / convenience
District 8: addy’s /online/interactive/websites
WRITER: Ryan Peck / DIGITAL PRODUCER: Rich McGeheran
Stop selling cars @subaru.com
We had a crazy idea to introduce this initiative. We asked Subaru to shut down subaru.com. Not sell cars for one day. Anytime a consumer went looking for a Subaru they would only find about our goal of making the parks zero land-fill. It was a crazy ask. Subaru’s response was, why just one day? This is what subaru.com looked like for 3 days.
The award show video we created that helped us win all the awards.
RESULTS
2,800% increase in visitors to subaru.com environment
3,300% increase in visitors to Subaru’s homepage
97% of visitors reported caring more about the Parks
Over 1.5 billion impressions
Time on site increasing from an average of 8 seconds to well over 3 minutes
Chimani, in partnership with Subaru of America, created a 59 mobile app travel guides – one for each of the 59 iconic national parks. The national park apps by Chimani not only serve as a powerful park navigation tool but also eliminate wasteful paper guides that end up in waste landfills. We created a section within these new apps to help educate visitors on the importance of reducing waste in national parks. We generated less waste and over 2.5 million digital map users via Chimani,
Films @ subaru.com/environment
We created digital content for the website with the intent to cause critical thinking around the zero landfill initiative.
Documentaries @ subaru.com/environment
We documented Subaru visiting Yosemite, The Grand Tetons and Denali to evaluate the waste stream. This is one of 3 episodes we created. This series also created over 17 million views.
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