The wicked step child of Subaru of America

DIGITAL / SOCIAL / GUERRILLA / INNOVATION / INTEGRATED CAMPAIGN

On paper the specs for the new WRX/STI would be disappointing to a vocal group of enthusiasts. But in truth, these cars were the best handling ever. We had to find a unique way into this community where traditional Subaru advertising would be rejected by nature of how our target operates. So we created a renegade company, DoubleURXXX Productions, to deliver high-adrenaline digital content and once-in-a-lifetime experiences to this audience centered around WRX/STIs handling.

RESULTS

300 million earned impressions and 400% sales increase.

AWARDS

55th annual communication arts / Digital advertising / the ride of her life

55th annual communications arts typography /  digital media / the ride of her life

Effie finalist - the ride of her life - engaged community

Effie finalist - the chosen ones - automotive

webby’s award honoree / online and guerrilla & innovation / DoubleURXXX

Webby’s award honoree / auto and auto services  / VinGotMeIn

Webby’s award honoree / branded content  / the chosen ones

The show: gold / internet commercials / the ride of her life

The show: gold / single non-traditional / the ride of her life

The show: gold / single non-traditional / the chosen ones

The show: gold / campaign non-traditional / DoubleURXXX

The show: gold / consumer integrated campaigns / DoubleURXXX

The show: gold / internet commercials / DoubleURXXX mission statement

The show: silver / digital campaign / DoubleURXXX

The show: silver / websites, consumer products / the ride of her life

The show: bronze / Bucky brand content / DoubleURXXX

The show: bronze / branded content / the chosen ones

The show: bronze / cinematography / the ride of her life

The show: bronze / internet commercials / the ride of her life

The show: bronze / website -consumer products / VinGotMeIn

WRITER: Ryan Peck / DIGITAL PRODUCER: Rich McGeheran

XXX mission statement

The Chosen Ones award show video

VinGotMeIn.com

A digital thank you card

We needed to thank everyone who made videos and put their best foot “on the gas” forward for XXX productions. Ryan and I created and directed this. We directed Bucky on a skype call and then we went into the basement of our building with an old TV and made this.

Ride of her life award show video

All the little details that made us street legit with tuners

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Full length 17 minute documentary

We created this story. We orchestrated all the chapters leading up to this final piece. From 6 seconds to 17 minutes we are creators and story tellers.

The ride of her life - official trailer

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