Make room for shoes.

INTEGRATED CAMPAIGN / FASHION / ON-LINE COMMERCE / BROADCAST

The assignment was to launch the upscale brick-and-mortar store online. Armed with the claim of the world’s largest shoe store, we decided to make shoes the entry point. Knowing women love shoes we simply asked them to make room and get rid of everything else. The world’s biggest shoe store is here.

AWARDS

Cannes film festival / bronze / print campaign

one show / silver / integrated campaign (first year one show awarded it)

one show / print finalist / magazine campaign

one show / print finalist / single newspaper

19th annual kelly awards / finalist

communication arts / 41st annual / consumer magazine

clio / bronze / magazine campaign

print design annual

lurzer's archive

art director's club

the work: 25 years of fallon / pages 168-169