No, but I did stay at a Holiday Inn Express

BRAND / BROADCAST / HUMOR / POP CULTURE

Holiday Inn Express won’t make you smarter, but you’ll feel smarter. A simple idea that has become the longest-running, most successful ad campaign in the hotel industry. The expression, used in every spot, "No, but I did stay at a Holiday Inn Express last night," has become an enduring piece of pop culture. If you type it into google you will get 28,300,000 results. Holiday Inn Express is a brand that guests know and love, and is instantly recognized by millions of people around the world.

Mike Gibbs - writer and Mike Fetrow - art director created the original "Stay Smart" campaign in 1996.

AWARDS:

Andy awards / silver - Jeopardy

Communication arts / consumer TV - Jeopardy

Effies / gold - Jeopardy

WRITER: Ryan Peck