The new BMW 3 Coupe
BRAND / INTERNATIONAL PRINT / INEW PRODUCT / INSTALLATION / AUTOMOBILE
At Fallon we would occasionally get in high noon shootouts with all the other BMW agencies worldwide for new car introductions. Germany would call up their favorite partners and see who came out with work they wanted to make. If it wasn’t hard enough in our own creative department we had to take on all the best in other departments worldwide also.
WRITER: Dean Buckhorn
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Airport installation
The X3 was just introduced. We had to find interesting ways to make that introduction. It was the one of the first BMW’s that could go anywhere, like only a BMW could,
WRITER: Rueben Hower
