BAHAMAVENTION
INTEGRATED CAMPAIGN / DIGITAL / VIRAL / BROADCAST / TOURISM / INFORMERCIAL
600 unique and different islands needed one idea. We invented a way for concerned people to get their workaholic or sun-deprived loved ones the help they so desperately need: A Bahamavention.
More than just a TV campaign, we created a robust website with its own booking engine for people to plan their entire trip (even airfares), video travelogue, new voice-mail messages for the tourism headquarters and, finally, a (now infamous) half-hour Bahamavention Infomercial. It earned the Bahamas their best tourist season in a decade we helped them attract 5 million tourists in a single year for the first time ever.
AWARDS
cannes film festival / silver lion / campaign
26th annual kelly awards / finalist
WRITER: Ryan Peck
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Bahamavention.com
We created a robust website with its own booking engine for people to plan their entire trip (even airfares), video travelogue, and customized messages of hope
Youtube teasers
We also created content to get folks to get the pamphlet and DVD to learn more about the healing powers of the 600 Islands of The Bahamas at bahamavention.com
Bahamavention informercial
This half-hour "Bahamavention" infomercial aired on late-night TV. If you think doing an infomercial is easy, it isn’t. Creating a parody of this genre was even more challenging. Following the rules of an infomercial and breaking them was also the source of many belly laughs.